Lanetta Allen is an entrepreneur, consultant, finance professional, publisher, and author with more than 17 years of experience spanning business operations, financial management, strategic planning, nonprofit leadership, and publishing.
She is the Founder and Principal Consultant of AMA Consulting Group, LLC (AMACG), where she works with small businesses, nonprofit organizations, and entrepreneurs to strengthen operations, improve financial understanding, clarify strategy, and build sustainable foundations for growth. Since founding AMACG in 2013, Lanetta has developed a practical, people-centered approach to consulting that combines strategic insight with hands-on guidance.
Through AMACG, Lanetta also leads IGNITE Learning, a learning and resource hub designed to make business and nonprofit education more accessible and actionable. IGNITE Learning provides courses, workbooks, financial planning tools, calculators, and other practical resources to help entrepreneurs and nonprofit leaders move from ideas to informed action.
In 2023, Lanetta founded Because There’s More Publishing LLC (BTMP), a Georgia-based boutique publishing company created to help authors bring meaningful stories, messages, and ideas to life. BTMP provides personalized publishing support ranging from manuscript development and editing to book production and distribution, with an emphasis on helping independent authors navigate the publishing process with greater confidence and clarity.
Across each of her ventures, education and empowerment remain central themes in her work.
Before becoming a full-time entrepreneur, Lanetta held leadership roles in finance and operations, including serving as Finance Director, RD-Operations for Boys & Girls Clubs of America. In that role, she managed multimillion-dollar donor funding, financial reconciliations, compliance, policy implementation, process improvement, and organizational training initiatives. She also previously served as Director of Operations at WealthMD, where she managed day-to-day operations and implemented improvements designed to strengthen organizational efficiency.
Lanetta earned a Bachelor of Business Administration in Finance from Georgia State University and a Master’s Degree in Biblical Studies from North Carolina College of Theology. Her professional expertise includes financial management and analysis, operational improvement, strategic planning, small business and nonprofit development, publishing, and resource creation.
At the heart of Lanetta’s work is a commitment to helping people move from vision to practical execution. Whether she is advising an organization, developing an educational resource, or helping an author publish a book, she seeks to create solutions that are thoughtful, useful, and designed to produce lasting impact.
Beyond her professional work, Lanetta is a poet and published author with a deep appreciation for faith, creativity, and the arts. She enjoys reading, traveling, exploring creative pursuits, and spending meaningful time with family and friends.